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Schneider Electric MTZ Product Launch Event

Location / Mira Hotel

Over the recent 30 years, Schneider Electric has been the market leader for power circuit breakers in electricity distribution sector. This year, Schneider Electric has introduced a new generation of circuit breaker, Masterpact MTZ, which includes a new digital feature into the old version.

To present it in an official way, Tobe Concepts helped the client hold a product launch event at Mira Hotel. The project included speeches from related professionals, drama performances to introduce the product and exhibition guided tours. All the procedures on the day were very smooth. The event not only deepened the guests’ understanding of the products, interesting drama performance and the refreshment arrangements also satisfied them.

The biggest challenge of the event was to set up the exhibition booths at another part of the venue. Restricted by limited space, it was not easy to completely stick with the ideas of design and format from client when producing the exhibition. Moreover, the installation of the exhibits involved many electrical circuit arrangements to make the process indeed difficult. Fortunately, through continuous communication, the problems were finally solved.

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