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Tobe concepts understands that image is important for a new brand. Meltlyplace hopes to integrate itself into the hustle of Hong Kong. Therefore we created an image that Meltlyplace is a place which can relief the tension of Hong Kong people and waken the inner childishness by the natural taste of the pure ingredients of its cakes.

Tobe concepts not only created brand story for Meltlyplace, in order to align the whole branding campaign, we also took part in the product description copywriting, social media operation, advertising material designs, name card designs and even the store interior design. All of these are to build a brand which emphasizes quality, simplicity and naturalness, help customers to regain the quality of life.

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